Content Writing Services

eSearch Logix has a team of innovative, skilled and proficient writers engaged in writing effective and actionable content for online promotion campaigns. We focus on writing only valuable content for your targeted audience. From individuals to small businesses and established organisations, we provide SEO copywriting services to businesses belonging to diverse industries. Whether you are looking for expertly written articles, artfully written blogs or nicely written landing pages, we have experience and expertise in all facets of SEO copywriting.

Content is a crucial element of your website. No matter how attractive is your website, if it fails to effectively communicate about your ideas, offerings and specialties, it will remain a dull piece of art. We at eSearch Logix focus on each and every element of the content shared to create awareness about your brand and business. We specialize in providing end-to-end content writing solutions to assist online marketing campaigns.

Our SEO Copywriting Services

Whether you want us to drive your link-building approach with quality content that gets published on high-authoritative sites, or you want improved conversion rate optimization, we deliver quality and excellence. We also provide complete proofreading services to check your document meticulously for any grammar, typographical, format, and style errors and rectify that.

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Content Writing To Drive Your SEO – Boost Click-through Rates

Our content writing and marketing services are devised to drive actionable results. No SEO process can be complete without a strategic content writing approach. These two are interconnected disciplines with the same objective – To provide value to users’ informational needs, and boost web pages’ credibility to appear in relevant search results.

Without content writing and marketing, for your website and off-page campaigns, it is like a house without a framework. Your digital presence won’t have any derivatives if there is no information and no value for online visitors. Whether you want to boost your website’s online presence, appear higher in Search Engine Result Pages (SERPs), bring inbound traffic, and drive conversions, your SEO and content have to go hand-in-hand.

Esearch Logix Provides Content Writing Services

Web Content Writing
Blog Post Writing
Press Release Writing
Article Writing
Guest Blog Post Writing
Product Descriptions
Wh Series Content Writing
All Other Types Of Content

Why Content Writing is important for Your Digital Presence and SEO?

You aren’t gaining any results if your website visitors aren’t turning into conversions. This is where the combination of content writing and SEO comes into play, to convert your site visitors into paying customers.

And no SEO or digital growth can be achieved without strategic and proper content writing. More than 75% of visitors read online content when checking about a brand’s service, products, and more info, to make an informed decision. In fact, quality content creation for SEO increases conversion and Return on Investment (ROI) by over 10X. That is why content writing becomes extremely important, because of many reasons:

Our Content Writing Approach

If someone says that keywords are the only thing that you need to focus on when creating content, don’t get fooled by that. Search engines no longer work this way.

In fact, search engines’ only focus is to find, index, and rank content that provides a solution to what the searcher is looking for, and what would solve their queries. Their ‘Search Intent’ has become the most important aspect. And this is what quality content should focus on.

Fortunately, we at eSearch Logix keep up to date with what is happening around the digital sphere and create and deliver content that is crafted to give solutions to users, and the search result ranking takes care of itself afterward, all the time.

Search Intent Drives Our Creative Approach

Right from finding, assessing, and exploring the keywords to creating content, the end-user is the one who is at the back of our writer’s mind. Each piece of content is formulated to provide them with quality, unique and rich content that has the information they won’t find anywhere else, and which satisfies them to the full.

We conduct comprehensive research, and use tools (not just the standard but more agile methods as well to get to know the searcher’s intent and journey) to compile our keyword list that we have to target, all wrapped within a high-quality, informational content creation that speaks volumes.

Our content creation blueprint includes:

Keyword data
SERPs metrics
Term Frequency (TF) and Inverse Document Frequency (IDF) – Assessment of how important a particular word is to a document
And more

Our User-focused Content Writing Approach – Google E-A-T And ‘helpful Content’

f you are still embarking on the age-old phenomenon of writing content, optimizing it with keywords, publishing, and hoping for ranking to push up, then you need to beware. Google doesn’t work that way. It is very critical about the content that you create and how it presents the brand value to the forefront.

Here comes Google E-A-T: It simply means Google trusts and values websites that demonstrate – Expertise, Authority, and Trustworthiness (E-A-T).

Google E-A-T is a blend of:

The Creator – Who is the creator and what expertise does he/she has in the main content type?
The Content – What authoritativeness the creator holds in the subject, along with the authoritativeness of the main content and the website?
The Website – The trustworthiness of the content creator, the main content, and also the website.

Although Google E-A-T has been around for many years, it has become more impactful and a key factor for Google to decide on the value and the user experience of the content in recent years.

We follow and adopt all the vitals of the Google E-A-T to ensure we stay on top of this for our content writing and content marketing purpose:

Our content creation is up-to-date and accurate
We ensure to add more trustworthy web mentions, as well as build on social signals (including reviews, etc.)
Our team of writers is well-versed in tone, language, and context and formulates content that displays authority and expertise
We audit the brand and content thoroughly, until we get it perfectly right, and develop content that enhances trustworthiness and brand positioning
We work by creating a content marketing framework

Google’s ‘Helpful Content Update’ is an algorithm update by Google that rewards and pushes the content up the ranking ladder that delivers high user satisfaction.

It works by assessing or evaluating the content site-wide, and it can hurt your website if the majority of the content present on the website is deemed ‘unhelpful’.

In essence, Google has iterated that they are focusing on ‘People-First’ content, meaning that the content should be written for people, provide a solution to them, and isn’t just about keyword targeting and ranking.

We adopt a comprehensive approach for creating content that corresponds to the ‘Helpful Content’ update of Google:

No content scaling strategy without significance – Meaning no content that only adds to the length but delivers no meaning and satisfies user-experience
We create content that aligns with the brand’s fundamental value proposition
We leverage ‘Information gain Scores’ – Meaning we create content (even if the subject has been covered many times before) that provides context the readers haven’t seen before
We take down unhelpful content and replace that with rich, informative, helpful content
We add trust signals to different types of content and content marketing platforms

Why You Need A Proficient Content Writing And Marketing Strategy To Drive Results?

A content writing and marketing strategy is fundamental that captures customer persona, creates a brand reflection and voice and, helps develop a robust bond with the readers – An aspect on which eSearch Logix thrives.

A well-defined content marketing approach allows to: